About Hudson Automotive Group
Hudson Automotive Group was founded in 1948 beginning as a single dealership in Kentucky. Since then, they have grown the organization to span 50+ dealerships across North Carolina, South Carolina, Georgia, Ohio, Louisiana, Kentucky, Alabama, and Tennessee.
Initial Analysis of Fixed Ops Performance
As Hudson Automotive Group experienced remarkable growth, the performance across its individual dealerships lacked consistency. Their DMS alone did not provide the reporting insights executive leadership needed for effective group management. Without additional software or support, reporting was limited to the store level.
After bringing in a Fixed-Ops Director, it became clear there was a significant need for group-wide Fixed Ops reporting to track key performance metrics and revenue.
How Dynatron’s Reporting and Price Optimization Improved Group-Wide Fixed Ops Performance
Hudson Automotive Group initially partnered with Dynatron to assist with specific underperforming dealerships, before expanding across all stores in September 2023.
With Dynatron’s reporting and price optimization tools, Hudson Automotive Group:
- • Gained group-wide visibility into KPIs and profitability.
- • Standardized performance reporting across stores.
- • Implemented contests and performance reviews using real-time data.
- • Identified opportunities to optimize CP ELR and warranty submissions.
Early Results
After implementing Dynatron’s reporting and optimization strategy, Hudson Automotive Group saw measurable improvements:
Top ELR Increases in 2023
- • $20.58 ELR increase for a Ford store in South Carolina
- • $18.14 ELR increase for Hyundai Mazda Subaru store in Tennessee
- • $23.79 ELR increase for a Mercedes-Benz store in Pennsylvania
Warranty Submission Results in 2023
- • $3,558,969 annual increase from approvals across all stores (labor + parts)
- • $14,241,595 in all-time annual approvals across all stores (labor + parts)
Notable WLRI increases:
• $40.00 WLRI increase for a Ford store in South Carolina
• $21.54 WLRI increase for a Toyota store in Alabama
• $20.88 WLRI increase for a Lexus store in Ohio
Reaching New Heights in 2024
Building on their initial progress, Hudson Automotive Group continued to scale improvements in ELR, warranty submissions, and profitability throughout 2024.
Top ELR Increases in 2024
- • $33.29 increase for a Ford dealer in Tennessee
- • $29.05 increase for a Ford dealer in South Carolina
- • $28.88 increase for a CDJR Fiat dealer in Tennessee
- • $25.40 increase for a Honda dealer in South Carolina
- • $21.04 increase for a BMW dealer in North Carolina
Warranty Submission Results in 2024
- • Annual Increase (all stores): $4,542,813.18 (labor + parts)
- • All-Time Annual Approval (all stores): $20,000,146 (labor + parts)
Average Rates:
• Current Rate: $163.37 in 2024, an increase of $14.55 from 2023
• Approved Rate: $180.66 in 2024, an increase of $7.33 from 2023
Top WLRI Increases (2024):
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- • $44.05 WLRI increase for a Toyota dealer in North Carolina
- • $32.56 WLRI increase for a Nissan dealer in South Carolina
- • $32.13 WLRI increase for a Honda dealer in South Carolina
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Hudson Auto Group’s Progress with Dynatron
From 2023 to 2024, Hudson Automotive Group supercharged its Fixed Ops performance with Dynatron:
- ELR growth expanded across more rooftops and brands
- Gained $4.5M in additional annual warranty approvals
- Increased all-time approvals from $14.2M to $20M, an increase of $5,758,551.84
- Achieved stronger average approved rates year-over-year
- Positioned multiple dealerships among top performers in ELR and WLRI gains
Dynatron continues to provide Hudson Automotive Group with the insights and coaching needed to grow Fixed Ops revenue, unify performance, and maximize revenue across the group.
Hudson Auto Group Results:
About Dynatron Software
Dynatron Software makes running your Fixed Operations easier and more profitable. Our PriceSmart solution digests DMS data, making it actionable for optimizing price, maximizing ELR, and improving profitability. Typical dealers see a 22x ROI and $250K in additional annualized revenue each year.