Orange County Automobile Dealers Association (OCADA) Member Magazine: How “Bigfoot” helps prepare your dealership for your next warranty rate increase

Your dealership just won the California AB-179 lottery! Whether driven by luck, or a scientific plan, your dealership has most likely realized unprecedented gains to the Warranty Labor Rate and Warranty Parts Mark-up. All that’s left is to sit back in your rocker and count your money…..right? Not so fast; it is not one-n-done!

The challenge now is that if you do nothing to impact your pricing, you will receive zero to minimal increase next submissions. You have an opportunity to capture a net profit lift perpetually…..year, after year, after year, and it’s a double dipper, you also capture a similar lift in your customer pay gross profit. Time to hunt for the “Bigfoot” in your ROs!

Read the full article here.