Discover how your dealership stacks up against 29 OEMs and find hidden revenue opportunities.
Service penetration rates are a direct indicator of your Fixed Ops revenue health—and missed opportunities. Are you capturing every dollar on your service drive, or are competitors taking the lead?
Dynatron Software’s 2025 Service Penetration Benchmark Report is your ultimate guide to unlocking untapped revenue potential. We analyzed over 16 million repair orders (ROs) from July 2024 to June 2025, covering 16 common services across 29 OEMs. This comprehensive report reveals national benchmarks for Import, Domestic, and Luxury brands, helping you identify where your dealership excels and where it’s falling behind.
Why This Report is Essential
In today’s competitive market, data-driven decisions are the key to success. This report provides the insights you need to stay ahead of the competition, improve customer retention, and maximize your service drive’s profitability. Whether you’re looking to boost penetration rates for high-margin services or improve performance in underperforming categories, this report gives you the tools to take action.
What You’ll Learn
- Top missed opportunities: Discover the services with the lowest penetration rates, and learn how to capture more of this untapped revenue.
- High-performing categories: See where your peers are excelling in high-volume services like tires, alignments, and oil changes, and learn how to close the gap.
- Actionable insights: Benchmark your dealership against similar stores in your market.
- Revenue growth strategies: Get expert recommendations to improve service penetration rates, increase customer loyalty, and boost profitability.
Turn Insights Into Action
With the right data, you can turn insights into measurable results. This report doesn’t just show you the gaps. It helps you close them. Every percentage point gained represents real dollars to your bottom line.
Don’t leave money on the table. Fill out the form to download the 2025 Service Penetration Benchmark Report today and start driving measurable results for your Fixed Ops department.