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F.U.E.L. Podcast

Take Your Service Department to the Next Level

The podcast for Fixing Under performance and Evolving Leadership in the automotive industry. Bringing the latest in proven strategies and techniques to take your service department to the next level.

Your hosts:

James Grogan has over 20 years of automotive leadership experience including the aftermarket and dealership world.  He is passionate about seeing people succeed and coaching up his team members.  He approaches every challenge with excitement and a willingness to learn as well as educate.


Alex Keith has over 15 years of experience in the Automotive industry from working in a Dealership to selling Automotive Chemicals and now with Dynatron Software. He brings knowledge and passion for the business to clients all over the United States and Canada as a Start Smart Coach providing analytical and strategic training to optimize and increase Effective Labor Rate and Labor Gross Profit.


Keep scrolling for our latest episodes.  Don’t forget to subscribe to get alerts about our newest episodes.

Interested in learning more about a specific topic? Reach out to James and Alex directly!