Take Your Service Department to the Next Level

Your hosts:

James Grogan has over 20 years of automotive leadership experience including the aftermarket and dealership world.  He is passionate about seeing people succeed and coaching up his team members.  He approaches every challenge with excitement and a willingness to learn as well as educate.

Alex Keith has over 15 years of experience in the Automotive industry from working in a Dealership to selling Automotive Chemicals and now with Dynatron Software. He brings knowledge and passion for the business to clients all over the United States and Canada as a Start Smart Coach providing analytical and strategic training to optimize and increase Effective Labor Rate and Labor Gross Profit.

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