Our Story
Championing a New Standard of Fixed Ops Excellence
Dynatron was founded by industry luminary and Fixed Ops expert, Les Silver, on a powerful belief: Fixed Operations has the ability to lift the entire dealership. Long before today’s market pressures, Les saw that Fixed Ops wasn’t just a back-office function – it was the quiet profit engine of the dealership with the potential to be a strategic growth driver, if properly optimized and managed. His conviction has shaped the technology and people that make up Dynatron today. As industry dynamics intensify and market factors erode margins, Dynatron is focused on helping dealers combat these forces, elevate Fixed Ops, and develop a performance advantage.
Today, Dynatron champions a new standard of Fixed Ops excellence through an industry-unique Fixed Ops Data Intelligence Platform. Powered by purpose-built AI, unique market comparison data, and expert performance coaching, Dynatron provides unrivaled clarity into the Fixed Ops function, with decision-ready insights around pricing, demand, warranty, retention, and repair order performance. This unparalleled intelligence empowers dealers to price with precision, maximize warranty revenue, improve retention, and drive profitable growth for their business.
Our Solutions
Our philosophy is powered by our proven Solutions. There are only three ways to increase revenue in the Service Department:
Increase Prices
PriceSmart
Sell parts and price labor at a higher price to drive increases in CP ELR. Then, track and manage your team to enforce pricing compliance.
Increase Warranty Rates
FileSmart
Use intelligent software to find the best sample data to maximize your Warranty Labor Rate and Parts Markup Increase Submissions. We handle all the paperwork!
Increase Customer Count
MarketSmart
Drive awareness and new customer traffic to your service department using data-backed strategic marketing campaigns.