Data-Driven Strategies For Protecting Profit Margins

Data-Driven Strategies For Protecting Profit Margins.
Fixed Ops Pricing That Optimizes Profits and Retains Customers

Dynatron’s Maureen Martin, VP of Strategic Alliances, and James Grogam, EVP of Client Success and Services join Automotive News’ Emma Hancock for this moderated panel discussion.
Fixed Ops Roundtable & Dynatron at NADA 2026

Dynatron’s Leigh Silver, CEO, and Maureen Martin, VP Strategic Alliances, joined Ted Ings and Sarah Vantine.
Margin Erosion and the New Reality for Dealers

At NADA 2026, Dynatron Software’s Maureen Martin, VP Strategic Alliances, brought together leading voices.
Breaking the Status Quo & Building a Performance Advantage Presented by Dynatron Software

At NADA 2026, Dynatron Software’s Maureen Martin, VP Strategic Alliances, brought together leading voices from across automotive retail.
Elevating Fixed Ops in a Shifting Automotive Economy | NADA 2026

From the NADA 2026 Live Stage, Maureen Martin, VP Strategic Alliances at Dynatron Software, leads a powerful discussion with automotive industry leaders.
MADA Summer Convention

MADA Summer Convention. More details to come soon.
ATAE Summer Conference (July 14-17, 2026)

The ATAE 2026 Summer Conference will take place from July 14-17 at The Seabird in Oceanside, California.
Please register and reserve your accommodations by Sunday, June 21.
Fixed Ops Margin Leakage: The Silent Impact of Discount Leakage, Pricing Gaps, and Retention Decay

Most margin loss in Fixed Operations does not come from one major failure. More often, it happens quietly across everyday transactions. A small discount here. A pricing override there. A repair line that does not match the intended labor rate. Over time, even a customer who drifts away after the warranty period can signal […]
The Perfect Price: Solving the Margin Erosion Crisis in Fixed Ops

Dealership profitability is under pressure from every direction. Variable margins continue to tighten, operating costs keep rising, and aftermarket competitors are working hard to capture service customers who are increasingly price-sensitive. At the same time, many dealerships are losing margin in ways that are difficult to see. The issue is not always a […]