Margin Erosion and the New Reality for Dealers

At NADA 2026, Dynatron Software’s Maureen Martin, VP Strategic Alliances, brought together leading voices: 

• Jennifer Swope, Owner/COO, Swope Family of Dealerships
• Bill Demaree, Group Director of Fixed Operations, Tom Wood Automotive
• Erikka Tiffani Wells, General Manager, Walser Hyundai, Walser Automotive Group
• Rick Ulin, Moderator, Master Instructor, and Executive Consultant, NCM Associates