Fixed Ops Excellence: Cutting Through the Data Fog, Margin Erosion, & the Forced Choice Myth

From the Fixed Ops Roundtable Fixed Ops Week May 2026. Moderated by Maureen Martin, VP of Strategic Alliances at Dynatron, this panel features insights from:

Hidden Revenue Multipliers in Your Service Drive | Fixed Ops & ELR Strategies

In partnership with Kentucky Automobile Dealers Association (KADA), Dynatron Software Fixed Operations experts James Grogan, EVP of Client Success and Services, and Maureen Martin, VP of Strategic Alliances, break down where hidden revenue loss occurs inside the dealership service drive—and how leaders can better identify, manage, and capture opportunities already within their operation.

Data-Driven Strategies For Protecting Profit Margins

Data-Driven Strategies For Protecting Profit Margins.

Fixed Ops Pricing That Optimizes Profits and Retains Customers

Dynatron’s Maureen Martin, VP of Strategic Alliances, and James Grogam, EVP of Client Success and Services join Automotive News’ Emma Hancock for this moderated panel discussion.

Fixed Ops Roundtable & Dynatron at NADA 2026 

Dynatron’s Leigh Silver, CEO, and Maureen Martin, VP Strategic Alliances, joined Ted Ings and Sarah Vantine.

Margin Erosion and the New Reality for Dealers

At NADA 2026, Dynatron Software’s Maureen Martin, VP Strategic Alliances, brought together leading voices.

Breaking the Status Quo & Building a Performance Advantage Presented by Dynatron Software 

At NADA 2026, Dynatron Software’s Maureen Martin, VP Strategic Alliances, brought together leading voices from across automotive retail.

Elevating Fixed Ops in a Shifting Automotive Economy | NADA 2026

From the NADA 2026 Live Stage, Maureen Martin, VP Strategic Alliances at Dynatron Software, leads a powerful discussion with automotive industry leaders.