Results at a Glance
In 10 months, Don McGill Toyota added $1,469,450 in annualized revenue at its existing service volume.
| Metric | Gain |
|---|---|
| Repair ELR | +$40.22 |
| LOF ELR | +$29.65 |
| Maintenance ELR | +$16.87 |
The Challenge: Capture More From 6,000 Monthly ROs
Don McGill Toyota’s Houston service department writes roughly 6,000 repair orders a month. At that volume, every dollar of effective labor rate matters - but the dealership lacked a reliable view of where its pricing stood in the market.
Pricing to the Market
Dynatron’s Virtual Performance Groups and Mystery Shopping showed where pricing had room to move. Rather than treating every job the same, Don McGill Toyota prices repair, maintenance and LOF according to what the market supports.
| Category | Starting | Current | Gain |
|---|---|---|---|
| Repair | $165.80 | $206.02 | +$40.22 |
| LOF | $129.16 | $158.81 | +$29.65 |
| Maintenance | $97.45 | $114.32 | +$16.87 |
Repair ELR moved from the bottom quarter of Toyota dealerships into the top quarter, while LOF ELR moved into the top 10%. Customer pay gross profit rose from 59.3% to 61.4%.
Together, the customer pay ELR gains represent $1,469,450 in additional annualized revenue.
Making Pricing Stick
Dynatron’s pricing compliance reporting surfaces discounts and repair-order lines with no labor charged, giving Service Director Larry Tuttle a focused view of the exceptions that need coaching.
“Dynatron takes a dive into the numbers that Reynolds doesn't do.”
Tuttle uses those exceptions to show advisors what individual misses add up to across a month, reinforcing pricing discipline without manually reviewing thousands of ROs.
The Performance Advantage
In 10 months, Don McGill Toyota added nearly $1.5 million in annualized revenue at existing service volume. Market intelligence and pricing visibility helped the dealership capture more of the opportunity already moving through its service drive - while protecting competitiveness and retention.
About Dynatron Software
Dynatron is championing a new standard of Fixed Ops excellence for automotive dealerships. The company provides the industry’s only AI-powered Fixed Operations Data Intelligence Platform, designed to help automotive dealers drive profitable growth and Fixed Operations performance.
Dynatron’s insightful solutions and unique market comparison data provide unmatched clarity into dealership Fixed Operations and enable dealers to better capture market demand, expand margins and drive retention. Backed by a heritage of innovation and transformation in Fixed Operations, Dynatron is trusted by more than 4,000 North American dealerships, including 9 of the top 10 dealer groups.
