HOW MARKETSMART CAPTURES REVENUE
Your competitors are sending generic mailers. You don't have to.
MarketSmart direct mail builds targeted campaigns around your DMS data and your local market, so your offers are priced to drive revenue, not just fill mailboxes.
average revenue per person targeted
$
0
Zip Code
level targeting and performance reporting
Zero
extra lift from your team to execute
See what MarketSmart can do for you
Meet with a MarketSmart specialist to see what MarketSmart direct mail can do for your store.
The opportunity
Most dealerships only market to customers who are already coming in
That means lapsed customers, out-of-warranty owners, and conquest prospects in your market are going uncontacted every month.
We know who hasn't returned in the last 12 months, what they're overdue for, and what offer is most likely to win them back. That intelligence is already in your DMS.
HOW MARKETSMART CAPTURES REVENUE
A smarter direct mail program built around your market
MarketSmart turns your DMS data and local market intelligence into targeted campaigns that are measured against real service revenue.
Step 1
DMS data analyzed
We pull service history, vehicle age, and customer status straight from your DMS.
Step 2
Competitor pricing checked
We mystery shop nearby competitors so offers reflect real pricing in your market.
Step 3
Audience targeting built
Customers are segmented by vehicle, service need, and ZIP code.
Step 4
Mailers created and sent
Creative and offers go out on a schedule built around your store’s market.
Step 5
Repair orders matched
Every mailer is tracked back to the repair order it generated.
WHY MARKETSMART DIRECT MAIL IS DIFFERENT
Not another generic mail drop
Generic mailers focus on volume. MarketSmart is built around precision: who to target, what offer to send, where to send it, and how much revenue it generated. From market research and creative to mail execution and RO reporting, we manage the process so you don’t have to.
- Market-priced offers
- Smarter targeting
- Revenue-backed reporting
What dealers say about Dynatron
It’s seamless and effortless on our part. Dynatron does all the work. It has been a great experience.
Larry Tate
Service Director
Future Ford
They’re using data analytics, going into our market and looking at all of the competitors.
Adam Perlow
EVP
Island Auto Group
Everything that Dynatron has promised, they’ve delivered.
Dan Marquardt
Dealer Principal
Marquardt of Barrington
Ready to bring more customers through your service drive?
MarketSmart helps you target the right customers with offers built around your market, and track every campaign back to actual repair orders.
