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Why attend this event?

Target customers most likely to book service

Reach lapsed customers, out-of-warranty owners, recall opportunities, and conquest audiences before they choose another dealership.

Build offers around real market data

Mystery shopping and competitive pricing intelligence help shape campaigns around what your local market is most likely to respond to.

Fully managed from strategy to reporting

Dynatron manages targeting, creative, execution, and performance reporting so your team can stay focused on the service drive.

December 24, 2026 3:30 PM PST

Las Vegas, Nevada

Fully managed from strategy to reporting

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What you’ll walk away knowing

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Event Agenda

10:30 AM
FIrst Agenda item
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12:30 PM
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2:30 PM
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4:30 PM
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Keynote Speakers

Chief Executive Officer

Leigh Silver

Leigh Silver leads Dynatron Software as Chief Executive Officer, guiding the company’s vision to help automotive dealerships unlock greater profitability through data-driven technology. With more than two decades in automotive retail technology, he has built his career around helping dealers turn complex operational data into meaningful business outcomes.

Before joining Dynatron, Leigh held leadership roles at Service Repair Solutions (SRS) and The KEEPS Corporation, where he served as Senior Vice President and General Manager. Known for his collaborative leadership style and deep industry expertise, Leigh was recognized by Comparably as a Best CEO in the small-to-midsize business category. He holds a degree from the University of California, Santa Barbara.

PAST EVENTS
Last Year's Event

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Great company that has been a valuable parter in assisting our group to obtaining peak performance metrics. Justin our coach is always prompt courteous and very knowledgable.
Steve Delcouropen
Great company that has been a valuable parter in assisting our group to obtaining peak performance metrics. Justin our coach is always prompt courteous and very knowledgable.
Steve Delcouropen
Great company that has been a valuable parter in assisting our group to obtaining peak performance metrics. Justin our coach is always prompt courteous and very knowledgable.
Steve Delcouropen
Great company that has been a valuable parter in assisting our group to obtaining peak performance metrics. Justin our coach is always prompt courteous and very knowledgable.
Steve Delcouropen
Great company that has been a valuable parter in assisting our group to obtaining peak performance metrics. Justin our coach is always prompt courteous and very knowledgable.
Steve Delcouropen
Great company that has been a valuable parter in assisting our group to obtaining peak performance metrics. Justin our coach is always prompt courteous and very knowledgable.
Steve Delcouropen
Great company that has been a valuable parter in assisting our group to obtaining peak performance metrics. Justin our coach is always prompt courteous and very knowledgable.
Steve Delcouropen
Great company that has been a valuable parter in assisting our group to obtaining peak performance metrics. Justin our coach is always prompt courteous and very knowledgable.
Steve Delcouropen
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ELR revenue increase
$ 0 K
Warranty revenue lift
$ 0 K
ROI
0 X
Real stories. Real results.
John Rowland
VP Fixed Ops
Krause Auto Group
Play Video
Jason Yates
VP of Fixed Operations
Ron Marhofer Auto Family
Play Video
Julian Dragos
Director of Fixed Ops
Fred Beans Automotive Group
Play Video

Frequently Asked Questions

How can I increase my dealership's Customer Pay Effective Labor Rate (CP ELR)?

Improving your Customer Pay Effective Labor Rate (ELR) starts with a consistent pricing strategy and discount control. Dynatron’s PriceSmart solution tracks every labor operation, identifies underpriced jobs, and recommends adjustments that align with market benchmarks, helping dealerships boost CP ELR.

Dynatron combines comprehensive data analytics, advanced pricing tools, and expert Coaching to identify revenue opportunities in your Service and Parts departments. Dealerships using Dynatron typically see improvements within the first year.
Yes. Dynatron’s PriceSmart and FileSmart solutions work together to maximize warranty revenue. PriceSmart optimizes labor and parts pricing, while FileSmart automates repair order analysis and eliminates all the manual work, making it easy to identify opportunities for a warranty labor rate increase and submit the necessary documentation to manufacturers.
Dynatron pairs powerful analytics with hands-on Coaching. Dynatron Coaches work directly with your Fixed Ops team to interpret data, improve pricing strategy, and enhance advisor performance. This combination of technology and expert guidance helps dealerships boost profitability, efficiency, and long-term Fixed Ops growth.
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Chief Executive Officer

Leigh Silver

Leigh Silver leads Dynatron Software as Chief Executive Officer, guiding the company’s vision to help automotive dealerships unlock greater profitability through data-driven technology. With more than two decades in automotive retail technology, he has built his career around helping dealers turn complex operational data into meaningful business outcomes.

Before joining Dynatron, Leigh held leadership roles at Service Repair Solutions (SRS) and The KEEPS Corporation, where he served as Senior Vice President and General Manager. Known for his collaborative leadership style and deep industry expertise, Leigh was recognized by Comparably as a Best CEO in the small-to-midsize business category. He holds a degree from the University of California, Santa Barbara.

Chief Revenue Officer

Jere Richardson

For more than 30 years, Jere Richardson has helped SaaS organizations build high-performing teams and accelerate growth. As Dynatron’s Chief Revenue Officer, he oversees sales, customer success, revenue operations, and strategic growth initiatives.

Jere is passionate about helping customers achieve measurable business results and works closely with teams across the organization to ensure dealerships gain greater visibility into Fixed Operations performance. His extensive experience leading go-to-market organizations has made him a trusted leader in driving both customer success and sustainable growth.

Chief Financial Officer

Steve DeSantis

Steve DeSantis is a seasoned technology CFO with more than 20 years of executive leadership experience driving growth and value creation across nine private equity-backed and public companies.

He has been instrumental in scaling businesses through hypergrowth, operational transformation, strategic M&A, and successful capital raises. He excels at building financial infrastructure that enables companies to accelerate growth while strengthening their competitive positioning. Steve earned both his Bachelor’s degree and MBA from the University of Southern California and is a Certified Public Accountant (CPA).

Chief Marketing Officer

John Reese

John Reese leads Dynatron’s global marketing and strategic alliances efforts, helping drive growth through brand strategy, customer acquisition, product marketing, and partnerships. Over nearly three decades, he has helped scale B2B technology companies from early-stage startups to publicly traded organizations and industry leaders.

Before joining Dynatron, John served as head of Marketing at a number of rapid-growers, including AuditBoard, Mavenlink, Velocify, and HireRight. Most recently, he helped guide AuditBoard’s growth from under $20 million to $250 million in ARR. He holds an MBA from Pepperdine University and a Bachelor of Science in Business (Marketing) from Arizona State University. 

Chief Product Officer

Sunil Marolia

Sunil Marolia is responsible for shaping Dynatron’s product vision and strategy, with a focus on helping automotive retailers improve Fixed Operations performance through data intelligence, workflow innovation, and AI-powered solutions.

With more than 25 years of experience building category-defining SaaS and connected vehicle platforms, Sunil has consistently transformed emerging technologies into products that solve real customer challenges. Prior to Dynatron, he held senior product leadership positions at Solera and Spireon and was part of the founding team at Bitfone Corporation, later acquired by Hewlett-Packard.

EVP of Technology

Marc Mitchell

Marc Mitchell leads Dynatron’s engineering, data, infrastructure, and IT organizations, bringing more than 30 years of technology leadership experience across software, hardware, enterprise systems, and data platforms.

An entrepreneur at heart, Marc has founded, built, and successfully sold two businesses during his career. Today, he focuses on creating scalable technology platforms while exploring how artificial intelligence and emerging technologies can drive innovation, operational efficiency, and long-term business growth.

SVP of People

Jessica Carroll

Jess Carroll has spent more than 20 years helping high-growth technology companies build strong cultures and high-performing teams. As Senior Vice President of People, she leads Dynatron’s people strategy, talent development, and organizational effectiveness initiatives.

Jess is particularly passionate about aligning business goals with employee growth and engagement. Her focus is on creating an environment where people can thrive while supporting the company’s continued growth and long-term success.

Chief of Staff & SVP of PMO

Marnie Denny

Marnie Denny brings more than 25 years of leadership experience across operations, product management, and technology organizations. In her role as Chief of Staff and Senior Vice President of PMO, she helps drive strategic alignment, operational excellence, and execution across the business.

Known for her ability to lead organizations through growth and transformation, Marnie partners closely with teams throughout Dynatron to turn strategic priorities into measurable results and ensure key initiatives deliver meaningful business impact.