Speakers:
- Travis Hafer, Regional VP Strategic Partnerships, Reynolds and Reynolds
- Julie Douglas, CEO/Founder, Dealer Pay
- David Spisak, President/CEO, Disruptive Growth Solutions
- Maureen Martin, VP Strategic Alliances, Dynatron
- Tully Williams, Fixed Operations Director, The Niello Company
- Gaurav Sharma, Chief Product and Strategy Officer, myKaarma
AI is coming to Fixed Ops, but it won’t replace what makes the business work: people. This panel discussion explores how dealerships can adopt data-driven tools without losing the human relationships that drive customer loyalty.
The conversation centers on culture: hiring for potential rather than just experience, and building teams that can grow with the business long-term. Leaders discuss moving away from manual, disconnected tasks toward integrated processes that simplify the customer journey while preserving trust. The takeaway is clear: technology should enable hospitality, not replace it. Over-relying on automation risks the authentic relationships that keep customers coming back.
Watch the discussion to learn:
- Where AI fits (and where it doesn’t) in Fixed Ops
- Why hiring for potential beats hiring for experience alone
- How to move from disconnected tasks to integrated processes
- Why hospitality, not automation, drives customer loyalty
