Speakers:
- Leigh Silver, CEO, Dynatron
- Maureen Martin, VP Strategic Alliances, Dynatron
- Ted Ings, Fixed Ops Roundtable
- Sarah Vantine Fixed Ops Roundtable
This segment, held at NADA 2026, celebrates the retirement of Les Silver, whose innovations helped shape how dealerships use technology to run their service departments. His son, Dynatron CEO Lee Silver, reflects on that legacy and the shift from pandemic-era profits to today’s margin erosion crisis, where dealers must dig for hidden profitability inside Fixed Ops through clearer, more actionable data.
Watch the discussion to learn:
- How Les Silver’s early vision shaped today’s Fixed Ops technology
- Why the post-pandemic profit environment is shifting under dealers’ feet
- What “data fog” means and how it’s costing dealerships money
- How to find hidden margin inside pricing and workflow
