Speakers:
- Maureen Martin, VP Strategic Alliances, Dynatron Software
- Jaime Macias, Vice President of Operations – Casa Auto Group
- Ed Roberts, COO – Bozard Ford Lincoln
- Cindy Lentz, Corporate Fixed Operations Director – Germain Automotive Partnership
Dealerships are navigating shrinking margins, slowing vehicle sales, increased costs, and rising customer expectations. As Fixed Operations becomes an increasingly important profit engine, leaders are being asked to deliver more revenue, more retention, and greater efficiency—often without a clear line of sight into what’s actually driving performance.
The problem isn’t a lack of data. It’s knowing which metrics matter—and which ones may be creating a false sense of security while hiding risk.
In this on-demand NADA-hosted panel discussion, Dynatron Software partner executives challenge conventional thinking around Fixed Ops performance and examine the disconnect between what dealerships believe is working and what’s actually impacting profitability.
Watch the webinar to learn:
- How to cut through the “data fog” and identify the metrics that reveal meaningful performance gaps rather than simply creating the illusion of control
- Where profit leakage happens every day across pricing, processes, and operational execution—and where to look for missed opportunities
- Why traditional reporting can fall short when it comes to understanding what is actually driving Fixed Ops performance
- How high-performing dealerships turn insight into execution by aligning data, decisions, and day-to-day operations across their teams
- How to improve profitability without sacrificing retention through a more strategic, data-driven approach to Fixed Ops performance
Better performance doesn’t come from adding another report to the dashboard. It comes from knowing what the data is telling you—and turning those insights into consistent action.
Watch the panel on demand for practical perspectives on moving beyond surface-level metrics, uncovering hidden profit leakage, and building a more disciplined approach to Fixed Ops performance.
